Diamond In team at JohnCalliano Festival Summer 2020 Exhibition
Diamond In team at JohnCalliano Festival Summer 2020 Exhibition
As you know, the JohnCalliano Summer Exhibition is the main exhibition of hookahs and hookah related products in Russia. It is also a priority for foreign specialists as Russia is rightfully considered the world leader in the hookah industry.
Our photo review of the exhibition in Instagram: https://www.instagram.com/watta.market
The 2020 Summer festival was characterized by the complexity of its realisation: the recently enacted law equating hookah accessories with cigarettes challenged carrying out the event as a whole. In addition, the situation was aggravated by the ongoing self-isolation regime during the COVID-19 pandemic. Largely due to the unprecedented measures developed by the JohnCalliano festival organisers as well as the fighting spirit and enthusiasm of the participants, it became possible to get the Moscow region administration’s consent and hold the exhibition.
The new concept of the exhibition assumed minimization of contact between the event’s visitors: disposable hoses for smoking were given as a gift. Each of us could insert the disposable hose connector into a hookah and try the product on the stand. The festival was held in the open air, which further excluded the spread of the virus among the participants of the exhibition.
The Watt Company representatives were no exception and attended the exhibition.
We were pleased to visit an interesting venue for meetings of hookah business representatives and conclude several mutually beneficial agreements.